Comments on: Did They Forget What eXtreme Looks Like?

By: TMac

TMac — Thu, 20 Nov 2008 14:30:31 +0000

Check out the Dew Wiki: http://en.wikipedia.org/wiki/Mountain_Dew Nothing beats the original, crazy hillbilly logo.

By: Donovan Beery

Donovan Beery — Mon, 27 Oct 2008 14:49:03 +0000

I was unsure if this was the real deal, but the post didn't go out on April 1, and Armin has written way too much about it on Brand New for a hoax.

By: Eluterio

Eluterio — Mon, 27 Oct 2008 07:13:20 +0000

Are you sure this mock up isn’t from a Sophomore in design school?

By: Steve G. aka RDQLUS

Steve G. aka RDQLUS — Fri, 24 Oct 2008 17:40:46 +0000

Is anyone else mad bothered about the shifting size and coposition of the actual Pepsi logo on ALL of the mock ups? How the hell do they let mock ups go public with like 4 different logos. Look at the details and weep!!!!

By: Tom Nemitz

Tom Nemitz — Fri, 24 Oct 2008 16:51:39 +0000

Ooh, I believe we have our first Coldplay burn on 36Point! I only lament that it wasn’t me doing the burning.
Personally, I can’t wait for the day that Mtn Dew (Srsly, thts hw thyr spllng “Mountain” now? When did vowels become uncool?) uses Coldplay to sell soda. My question is, if Sammy Hagar and Van Halen let Pepsi use “Right Now” to sell Crystal Pepsi, and then Sammy had to lend his name to Tequila just to get his Cojone Cred back, what will Chris Martin do? Endorse wine coolers?
I can see it now: Coldplay Coolers. Yeah, that pretty much needs to happen yesterday. A license to print money, that is.

By: kadavy

kadavy — Fri, 24 Oct 2008 16:40:10 +0000

Notice how regular pepsi has a “fat” white area, and diet has a “skinny” one. [yawn]

By: Cody

Cody — Fri, 24 Oct 2008 14:53:23 +0000

Maybe they finally realized that it is ridiculous to call a beverage extreme.