http://www.36point.com/archives/2008/12/the-reflex-blue-show-with-nate-21.html A Community for Graphic Designers Sun, 06 Nov 2011 21:59:41 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.36point.com/archives/2008/12/the-reflex-blue-show-with-nate-21.html/comment-page-1#comment-279 Donald Jerith Vanderbroom Sat, 06 Dec 2008 11:34:48 +0000 http://36point.com/wordpress/?p=83#comment-279 good show, nate + donovan + steve. great tips and i'm not talking about Treasury Inflation-Protected Securities! LOL!!! but seriously. nice show. :::djv17::: good show, nate + donovan + steve. great tips and i’m not talking about Treasury Inflation-Protected Securities! LOL!!!
but seriously. nice show.
:::djv17:::

]]> http://www.36point.com/archives/2008/12/the-reflex-blue-show-with-nate-21.html/comment-page-1#comment-278 Brandon Leedy Thu, 04 Dec 2008 19:48:08 +0000 http://36point.com/wordpress/?p=83#comment-278 Hey guys, its Brandon (The I.D. Student from the Chip Kidd episode) and I have a holiday design review topic. I'd like to note the Macy's ad for the Holidays this year: <a href="http://www.youtube.com/watch?v=Nm2FJMJWKkQ" rel="nofollow">http://www.youtube.com/watch?v=Nm2FJMJWKkQ</a> Macy's is reaching back 150 years and showing the many clips where they were mentioned in television culture. Seeing this span of time compressed into about 1 minute is almost overwhelming. It not only evokes emotion with these classic clips, but shows a sense of brand stability in uncertain times. I mean its like Macy's has the holiday season on lockdown! They practically open the season with the Thanksgiving day parade... and then provide all the Christmas magic through their in-store experiences (Santa, decorations, shopping). In addition, is it just me or did it seem like Macy's really re-branded sometime last year around the "Star" idea? They started showing commercials where famous stars are working their brands to make Macy's a "star" place to shop. <a href="http://www.youtube.com/watch?v=UdpkdcvGAaA" rel="nofollow">http://www.youtube.com/watch?v=UdpkdcvGAaA</a> Despite seeming a little hokey and staged, it's actually pretty clever, some of the jokes are funny and it makes Macy's seem like high-end, big brand retail at an affordable price. Also, you can't argue with the Macy's logo. Avant Garde EF Extra Light for the text and a simple big red star. Hard to forget, easy to read. But seriously, what is with the all lowercase??! Hey guys, its Brandon (The I.D. Student from the Chip Kidd episode) and I have a holiday design review topic.
I’d like to note the Macy’s ad for the Holidays this year:
http://www.youtube.com/watch?v=Nm2FJMJWKkQ
Macy’s is reaching back 150 years and showing the many clips where they were mentioned in television culture. Seeing this span of time compressed into about 1 minute is almost overwhelming. It not only evokes emotion with these classic clips, but shows a sense of brand stability in uncertain times. I mean its like Macy’s has the holiday season on lockdown! They practically open the season with the Thanksgiving day parade… and then provide all the Christmas magic through their in-store experiences (Santa, decorations, shopping).
In addition, is it just me or did it seem like Macy’s really re-branded sometime last year around the “Star” idea? They started showing commercials where famous stars are working their brands to make Macy’s a “star” place to shop.
http://www.youtube.com/watch?v=UdpkdcvGAaA
Despite seeming a little hokey and staged, it’s actually pretty clever, some of the jokes are funny and it makes Macy’s seem like high-end, big brand retail at an affordable price.
Also, you can’t argue with the Macy’s logo. Avant Garde EF Extra Light for the text and a simple big red star. Hard to forget, easy to read. But seriously, what is with the all lowercase??!

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