The Reflex Blue Show, Season 3, Episode 4: Ellen Lupton Interview
May 31st, 2010 | by Donovan Beery
Before what turned out to be a great speaking event put on AIGA Nebraska last Thursday, Ellen Lupton stopped by the studio to talk about a wide variety of topics. Besides the soon-to-be-released update of her already historic book Thinking with Type, we talk about the book she wrote with her sister – one that even your mother would enjoy about design – Design Your Life: The Pleasures and Perils of Everyday Things (as well as how to properly buy a bra – Ellen tells us what mistake over 80% of us make).
The other books of Ellen’s that we cover in a show that goes by way-to-fast are: D.I.Y.: Kids, D.I.Y.: Design It Yourself (a book so cool even Urban Outfitters carried it), and Exploring Materials: Creative Design for Everyday Objects.
We also take a break to ask Ellen about her writing at Fast Company. And since she wrote Time and Identity: What Your Clock Says About Your Personality, we have her see what she can figure out about me from the timepieces in my office. The show ends with a cameo by AIGA Nebraska’s Director of Finance, Jim Wolf. He’s still wrong though, I stand by my answer of Paul Rand. The answer is always Paul Rand.
It was a pleasure to speak with Ellen Lupton, and if you ever get an opportunity to see her speak, I highly recommend it. Her talk was informative, fun, and filled with great visuals. Exactly what you would expect from an AIGA Medalist.
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Before we begin, do check out our latest, news-heavy episode of the Reflex Blue Show. I’ve listened to it, it’s a gas.
I have found that, now that Debbie is indeed the President of AIGA, I am experiencing some guilt about not being an active member. There’s not a whole lot to be done about it today, as today’s strip suggests it would take some draconian plans to work the colossal cost of membership into my current professional budget. It would be nice if that number could come down somewhat — maybe chill out on expenditures of supporting design in China for a while — or that (and I’m just throwing this out there) qualified sole-proprietors/independent designers could merit a softer point of entry during the current economic climate.
I won’t hold my breath if you don’t.


Nate Voss is a designer, illustrator, talkshow host and design journalist. Working in Omaha since 2001, Nate served four years on the Board of Directors for
Donovan oversees all creative development at