Tequila Slurpees and A Trek to the Denver Art Museum: How I Added Two New Matches To My Concept Matchbox
June 15th, 2010 | by Guest AuthorBy Steph Doyle
Images by Nicholas Nawroth & Kelly Parke
This year’s HOW design conference was a bit different for me than past design conferences, as I actually decided to experience some the host city’s cultural offerings. And I don’t mean from the inside of a restaurant or bar. Well, at least that was my intention.
On Monday, day 2 of the conference, the morning started out with an inspirational presentation given by my colleague and friend, Von Glitschka. The session was entitled, “Creating 5-Alarm Concepts” and used the metaphor of collecting matches. Not two things that are alike, but the sticks you use to start a fire. The matches are symbolic of the life experiences that we intentionally or accidently go through, and how we can translate those experiences into 5-alarm creative concepts for use in daily problem solving. Click the link above to download Von’s awesome presentation.
Tequila Slurpees
The Reflex Blue Show, 2010 HOW Conference Special: DAY FOUR
June 9th, 2010 | by Donovan Beery
Tuesday brought was was the last full-day of programming at the 2010 How Conference – I am both completely worn out, and full-if energy at the same time from what has ended up being four crazy days of constant activity.
Neenah Paper was the host of the closing night’s event, and they decided to throw a white party. There was way more white than I was expecting – who knew designers even had this much white in their wardrobe. But before we went in, we spoke with a few of the other conference guests in the hallway: Armin Vit of Under Consideration, Peleg Top, Cortney Christensen of Kansas City University of Medicine and Biosciences, and Terry Collier, Ph.D. (where he talks about the 3M Visual Attention Service he works on). And Mig Reyes stopped by at the end to offer another student tip.
Download The Reflex Blue Show, 2010 HOW Conference Special: DAY FOUR or, click here to subscribe to The Reflex Blue Show from the iTunes Music Store.
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The Reflex Blue Show, 2010 HOW Conference Special: DAY THREE
June 8th, 2010 | by Donovan Beery
Monday – and the How Conference kicked into full gear.
We bring in Steph Doyle and Darcy Hinrichs to recap the day with us.
The day went by way to quickly, hoping today turns out just as exciting. Catch us with the day vis Twitter (@36point and @vossome), and we’ll be back tomorrow!
Download The Reflex Blue Show, 2010 HOW Conference Special: DAY THREE or, click here to subscribe to The Reflex Blue Show from the iTunes Music Store.
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The Reflex Blue Show, 2010 HOW Conference Special: DAY TWO
June 7th, 2010 | by Donovan Beery
Sunday brought us the end of the Creative Freelancer Conference, the start of the In-HOWSE Designer Conference, some pre-conference sessions, and most-importantly, the kick-off of the 2010 How Conference, where we recorded from the party itself.
The highlights of my day were spent attending the first part of “Caffeine for the Creative Team: Turning Brainstorming into Brainsqualling“ with Stefan Mumaw & Wendy Lee Oldfield. Stefan (guest of show #42) really knows how to motivate people to be creative. Maybe it was the fact that he was dresses as a nun, maybe it was the craft items he had on the tables (he said he chose to drive instead of fly here from Kansas City partly due to his need to bring along forty pairs of scissors for his workshop). I was having such a great time (and even learning useful brainstorming methods), that I felt a bit bad about having to leave in order to catch Shel Perkins speak on “The Art and Science of Pricing a Project” at the Creative Freelancer Conference across the street. It was nice to hear someone give advise on pricing that makes sense, relates to the current clients of a smaller shop, and keeps you focused on the future.
But that was just me, and there is way to much to cover for one, so we bring in a number of guests including: Andy Epstein (who is currently editing the HOW In-HOWse blog), Cortney Christensen of Kansas City University of Medicine and Biosciences, Nick Nawroth, Katie Hall, Missy Bergen, Mig Reyes (who is no stranger to the show, and currently doing great work at Threadless), David Berman (author of “Do Good Design – How Designers Can Change the World“), Tom Wright of Neenah Paper, Lauren Hybinette, AIGA Colorado Membership Chair Joe Marsh, and Jeff Fisher (guest of show #33).
Looking forward to what day three of the design event of the year brings us. We’ll report back tomorrow morning – as well as report through the day on Twitter (@36point and @vossome).
Download The Reflex Blue Show, 2010 HOW Conference Special: DAY TWO or, click here to subscribe to The Reflex Blue Show from the iTunes Music Store.
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In addition to the daily HOW Conference recaps we’ll be recording next week, we took a bit of time to arrange interviews with a few of the many talented speakers HOW is having in Denver this year. So, for all of our listeners, we’re putting out a call for questions you want asked. The speakers we’re talking too include:
- Russell Brown of Adobe
- Kevin Carrol of Katalyst
- Debbie Millman of Sterling Brands
- Shel Perkins of Shel Perkins & Associates
- And a HOW panel of Jessica Kuhn (HOW associate/online editor), Bridgid McCarren (HOW art director) and Amy Owen (HOW Books managing editor)
The shows will launch on a weekly basis on our return. Contact me directly, via twitter, or leave comments below.


Nate Voss is a designer, illustrator, talkshow host and design journalist. Working in Omaha since 2001, Nate served four years on the Board of Directors for
Donovan oversees all creative development at