Today, finally, we coax Steve Gordon into revealing his new book, 100 Habits of Successful Freelance Designers, available this Spring from Rockport. While we dart and dash between a few topics (such as Donovan's absurd GI Joe collection and my resultant absurd level of jealousy) Steve drops info bombs on where the book came from, what it's all about, and what readers can expect when it releases.
Also on Episode 22 we cover the 2008 36 Point Holiday Design Review, reviving an old favorite from the Be A Design Cast days, which will be dictated to us by you, our readers and listeners. We also touch on a very, very important topic regarding the STEP 100 Reader's Choice awards this year. Listen in and wonder --
--nv--
Hey guys, its Brandon (The I.D. Student from the Chip Kidd episode) and I have a holiday design review topic.
I'd like to note the Macy's ad for the Holidays this year:
http://www.youtube.com/watch?v=Nm2FJMJWKkQ
Macy's is reaching back 150 years and showing the many clips where they were mentioned in television culture. Seeing this span of time compressed into about 1 minute is almost overwhelming. It not only evokes emotion with these classic clips, but shows a sense of brand stability in uncertain times. I mean its like Macy's has the holiday season on lockdown! They practically open the season with the Thanksgiving day parade... and then provide all the Christmas magic through their in-store experiences (Santa, decorations, shopping).
In addition, is it just me or did it seem like Macy's really re-branded sometime last year around the "Star" idea? They started showing commercials where famous stars are working their brands to make Macy's a "star" place to shop.
http://www.youtube.com/watch?v=UdpkdcvGAaA
Despite seeming a little hokey and staged, it's actually pretty clever, some of the jokes are funny and it makes Macy's seem like high-end, big brand retail at an affordable price.
Also, you can't argue with the Macy's logo. Avant Garde EF Extra Light for the text and a simple big red star. Hard to forget, easy to read. But seriously, what is with the all lowercase??!
good show, nate + donovan + steve. great tips and i'm not talking about Treasury Inflation-Protected Securities! LOL!!!
but seriously. nice show.
:::djv17:::