First, we'd like to thank everyone who's shown their support to 36 Point for the past year and a half. Second, we'd like to blow your minds with our exciting announcement that we're transitioning to an all-hobo format over here. Beginning this morning with our first Hobo-Designer-1PT.Rule, and continuing soon with only-on-the-train-tracks recordings of future Reflex Blue Shows, we're sure you'll be as excited for this change as we are.
To celebrate and make it official, we commissioned leading logo and identity designer Drew Davies of Oxide Design to create our new mark. "Knocking it out of the park" would be an understatement. "Everyone said Cooper Black was dead, and look at it now," Davies said of the redesign project. "Hobo is here to stay."
Drew Davies' work has appeared in Logo Lounge 2, 3, 4 and 5, as well as two upcoming Master Library books from that series, Communication Arts (six times), AIGA 365 (twice), Print's Regional Design Annual, HOW Magazine, and he has served as a judge to many regional and national design competitions, including the Communication Arts Design Annual in 2004, and serves as the Design Director for AIGA's Design for Democracy.
Is this a joke? Is it April Fool's already? Hobo is a taboo typeface. I see all poorly designed brochures, flyers, bootleg rice packages, etc use Hobo. It's worse than Copperplate Gothic in terms of shameless ubiquitousness. Maybe it's just my area where I live, but all the new (yet already failing) pubs, nightclubs, shit amusement park flyers seem to loooove Hobo. It was already a disappointment to me to see Hobo being used by A&W root beer...but now this?!?! 36 POINT???? The one and only website I go to more often than Facebook??
Sorry about this post...hope it wasn't too hurtful. I love you guys, love the podcast, love the design. I've been listening for a long time to both the Reflex Blue Show and the BADCast and I keep track of all the Taboo Typefaces in the Notes app on my iPod touch. Just as I begin making my own list of Taboo Typefaces...you use one of the top 10 on my list.
Aaaaaand... DUUUUDES Cooper Black is dead. If it were any more dead, it would be walking around town as a zombie while holding Comic Sans's hand and wearing the Papyrus "O" as a scarf.
Peace out.
- Jimmy
PS PROFESSOR VOSS I LOVE YOUUUUUUUUUU