On the last podcast we talked about how to leverage the Adobe student/faculty/staff educational discount to your professional advantage, a practice they seem to encourage now. The ins and outs of this policy are many and varied, but suffice it to say if you are not a student, faculty, or staff, you may need to find some back-alley means to upgrade your softer wares.
I know of three designers whom I’m close to who have the CS4, and no-one has really been able to tell me about it. I’m doing what I would like to think amounts to some decently sophisticated programming in Dreamweaver, taking advantage of the Sauron-esque powers of Adobe Spry effects on our way to a single-page site of pure sugar-coated awesomeness, and the Live View feature would be shortcut to success I am sure. I didn’t even know about integrating Photoshop smart objects into Dreamweaver until I went to the New Features page just now to check that I was appropriately crediting correct items, and when I saw that a very noticeable pang of excitement rolled through my body. Like a kid at Christmas who sees a present under the tree shaped exactly like that Gameboy box he saw in the store, and just knows. It was that kind of pang. I might need to download the preview for this.
Tackle the two issues in today’s strip in any order you choose: Companies who never update their websites, and companies with websites whose sell-copy is unhealthily focused. My third and final “real job” began at place where a website like this one seemed to exist, with copy that actually outright refused to explain the inner workings or details of the company to instead fawn over the supposed new client reading the page. Thankfully, more than a year later, that website has been updated.
Capping off what must surely be the most vulgar week in 1PT.Rule history comes this gem, further exploring the inter-office dynamics between our pair of intrepid designers. Don’t forget there’s an intern in there somewhere, too.
So It’s been a solid month now since we started the strip and we’ve more-or-less tripled the amount of visits we get in a normal month, along with some other encouraging stats culled from the mind-grapes of Google Analytics. I won’t bore you the way I bore people at parties talking about the printing on the pizza-boxes being out-of-register by talking about specifics, but suffice it to say people seem to be responding well to our endeavor. Thanks.
We spend a minute or two at the beginning of this week’s episode going over what should be the last our extensive, mind-shattering coverage of the CS4 launch, now that Donovan actually owns it and his Dock holds the marking of colored squares with black type. The bulk of what we cover today is branding and rebranding for yourself — a common problem for designers for a number of reasons. We get neck deep in it with you, and make our hands into a little foothold so you can climb out on Episode 21 of The Reflex Blue Show.