One of the big happenings at the How Conference is the vendor area. It’s like a full tradeshow in that room. Not like a state fair with people selling pots and pans – sweet vendors like Neenah Paper right inside the door. French Paper always has some hot giveaways people line up for, but no booth gets the early crowd like Veer. I realized I was near their booth when the crowd got so packed I couldn’t see their booth. It was around this time that I met a guy named David Berman, and we started to chat. He asked about this podcast we did, and I told him to swing by our recording in a few minutes. He did. That was the HOW Day Two Recap.
Not putting the pieces together, Nate ended up at his presentation the next day and was blown away by the energy David has. We did what was needed to get him on the show, and time or schedules aside, we made it happen.
His book, Do Good Design: How Designers Can Change the World, is our topic. Check out a preview on Google Books to see a preview of this amazing book. We all live here. This is our profession. Change the world.
We went to Denver a day before the actual HOW Conference began, and ended up spending the day at the Creative Freelancer Conference across the street. I have to mention that we showed up a few minutes early – any stereotypes of freelancers being late were instantly blown out of the water, as the room was already filled – and we had to look around for an empty seat. I look at the table, and in front of me is a large stack of business cards and 1″ buttons with a logo I recognized. A logo I remember seeing on the website of our favorite guest, Steve Gordon (see the work on his site here).
A quick introduction, an hour or two of speakers, and Dyana took the stage and walked the room through creating a perfect elevator pitch for their business. That’s it, we knew Dyana needed to be on the show, and even with a full slate of five interviews already scheduled, we fit in another (next week’s story will be like déjà-vu if you want to know how this math adds up to the seven mentioned in the first sentence).
Dyana talks about these perfect pitches, helping creatives make their business thrive, and her favorite Scrabble word. And we’ll be back next week with another interview. Enjoy.
Bonus: Dyana has her session worksheets posted online to use for your own business here.
Hello to all of our designer friends at 36 Point! I am excited to announce that Oxide Design Co. has been selected by Rockport Publishers to author Letterhead + Logo Design 12, the latest edition in their best-selling series. LL12 will contain the latest, most innovative, and exciting work in the field from well-known design leaders new design firms, and cutting-edge artists. Oxide will be responsible for collecting and cataloging entries, judging the design submissions, designing the complete book, and writing all of the text. The 240-page hardbound book will be available at booksellers worldwide in the fall of 2011.
For all you designers out there, we encourage you to submit your best logo and letterhead work from the last two years for possible inclusion in this edition. And be sure to tell all of your friends!
UPDATED 8 Aug 2010: Deadline extended through 31 Aug 2010. Download the entry form here and enter today — it’s free!
Thank you kindly,
Oxide Design Co.
Debbie was on our previous podcast (Be A Design Cast) twice (#25 and #44), stopped by during our 2009 HOW Recaps on The Reflex Blue Show (days two and three), but this is a guest that could carry her own show for a hundred episodes. Oh wait, she’s done that too.
Debbie speaks of her job as the President of AIGA, her current work at Sterling Brands, her newest book (Look Both Ways: Illustrated Essays on the Intersection of Life and Design), and how she makes popcorn.
Russell Brown, now the Senior Creative Director at Adobe, speaks a bit about the history of the company, the creation of Photoshop (he was one of four people listed in that first splash screen), CS5 and more.
He then answers the question presented to him from last week’s show. You know, “What is up with Flash?”
We’ll be back next week with Debbie Millman, see you then.