In Thursday’s just released Reflex Blue Show, Steve, Donovan, Aaron and I got to talking about the hideous (in my opinion) amounts of new-logo-hate that seems to have taken over our profession. Mostly this came out of conversations surrounding the newly designed “B1G TEN” logo by Pentagram. I thought, as I still do, that the design was well-executed. While I am sure other designers land somewhere between that viewpoint and “poorly executed,” I was shocked to see how many people were taking an all-or-nothing approach to the mark.
The “B1G” mark was good, the “B1G TEN” was the most awful thing that had ever been perpetrated against design. The whole logo is a failure! The client must have made them do it! No self-respecting designer would ever, ever do that!
Obviously that is an extremist opinion, but I heard it everywhere I turned, a few rational voices not withstanding. From my perspective, it amounted to little more than jealous sniping and catty behavior from designers who would give their left nut (or… ovary?) for a shot at business of that scale. And what I was left with was the thought of how bad this makes us look as an industry.
My prevailing response can be seen in the second panel of Wednesday’s comic, and I can make no more compelling argument than that. If we as an industry tear down every new logo design we see, independent of quality as I often see is the case, to a point where companies like The Gap reject their work and revert to previous designs, we become our own cancer. We are those most loudly declaring that expensive design is not worth the expense. As the business community begins to take notice, they may come to agree with us. And at that point, our profession is finished.
Every designer’s public voice represents our industry as a whole to those who hear it. Please speak responsibly.
Aaron Stubbe, from Clark Creative Group, returns for the continuation of how to present work to clients. We also bring in regular guest Steve Gordon, of RDQLUS Creative, to round out the panel. You have to do what is comfortable to you, but hopefully we give some otherwise decent advice. Thoughts? Leave them below.
In what then turns out to be almost a double episode in itself, we start discussing the current design projects we’re working on.
And, how can we live in the state of Nebraska without discussing a logo makeover caused by our University switching to the Big Ten? The discussion gets so heated, and somewhat off-topic, that Nate even did a special 1PT.Rule story arch this week to continue the conversation onward. Wait, that was also off-topic, so back to the new Big 10 logo designed over at Pentagram. Is it a Big Ten, a B 10, a B 10 Ten, a Big 10 Ten, or a Big Ten B 10 Ten? Join the discussion at Brand New. And for those who don’t follow the Big Ten at all, the short story is the University of Nebraska–Lincoln’s athletic department decided to leave the Big Twelve conference after this year and join the Big Ten. Since the Big Ten has had eleven teams since 1990, and Colorado is also leaving the Big Twelve this year, the Big Ten will now have twelve teams and the Big Twelve will now have ten teams. Isn’t this why we follow sports?
Schedule willing, be sure to check back Wednesday and Friday (or next week, it being the holidays and all) for the next two comics that follow this one. We cover this topic somewhat on the next episode of The Reflex Blue Show, but I felt it warranted a little further storytelling.
Last week I got the opportunity to write about a topic I speak too little about – love. Ryan Rushing asked if I’d be interested in posting on his site, Can you define love? Sometimes you just need an excuse to write about things. Or, at least I do. My article is titled, Can I love Superman?