Elizabeth was the luncheon keynote speaker, and gave a great presentation about the intersections between human behavior, science, and communication. How can we use behavioral science and psychology to make communication more effective? And also, how can we test the results of these things? Elizabeth is working to make public relations and psychology work together as a form of communication science.
This is the last of the podcasts recorded at OnBrand 2018. What a great event – and I look forward to seeing how it evolves in the years to come. In the world of design, we don’t all do public relations, marketing, and advertising as well, but there is an overlap. And at one point or another, we seem to all work on something that involves parts of the other, or with someone who specializes in one of these fields. It was a lot of fun spending the day in Omaha at an event focusing on all of these professions, and how they work together in branding. Thanks again to the four organizations that put this event on.