
Last Saturday, What Cheer was holding an open house to celebrate their new office space. They may not have had a Street Fighter II machine in the lobby like we do, but there was an Elvis pinball (TCB!) machine in the building. They also had a camera set up to automatically take pictures every 10 or 15 seconds, leaving prrof that Nate and I were both there. The evening also gave us a chance to see the new Secret Penguin office next door (still under construction), and talk with the head penguin himself, Dave Nelson.
Dave had previously been a guest on the Be A Design Cast (#28: The Freelance Show) when he was part of Divvy Collective, and a guest of The Reflex Blue Show (#11: Epic Fail) when he shared office space with What Cheer. As Dave is in a two-week limbo between offices, and working out of his house, we figured it was an ideal time to steal an hour of his time to talk about the industry.
The big buzz is all about the iPad (which we had things to say about) and how to get work in this economy (which it ends up we didn't have much to say about, so it's best to just listen to Michael Bierut talk about clients). We end by speaking about what Secret Penguin has been up to lately: getting skateparks in Omaha, an award-winning website for an OB/GYN, and all sorts of Martial Arts.
And of course, Mig Reyes brings us the student tip. And Dave supplied the Red Bull Sugarfree.













Tom Nemitz says: "I will always think of Illustrator as the dickhead jock of the group." Myself, I consider Illustrator to be the Jeff Gillooly of design software. You know, Tonya Harding's BFF who took out the kneec
Prescott Perez-Fox says: I cannot stand the little differences! You're right, Illustrator likes to make its own rules. For example, why when you go to Preferences, does Illustrator refer to "User Interface" and put it almost
Clint says: Holy crap dude. You must, MUST make this card a reality.
Donovan Beery says: And then Nate returned the hazing to Omaha, and forced it upon me... the bruises are mostly gone now...
Mig Reyes says: I remember when Nate was over at the R29 HQ, still not on Twitter. And I remember the hazing, and the pressure, and the pain we inflicted on him into finally succumbing to the 140 character blessing/c
Jae says: Donovan, Thanks for the link and update. Just pre-ordered mine as well.
Kevin Fitzgerald says: I'm gonna say 'Me too! Me too!' to the devil's advocate. (Oxymoron?) Granted, I keep looking at House, and Veer, and Village, and a ton of other type shops. They do come out with some sweet faces, and
Bennett says: I'll be the devils advocate and also not touch the font pricing issue. Mid-way through college I had a layout and design class. A few of the students were already in the practicum class and therefore
Jason A. Tselentis says: Prescott, I especially like your actor analogy. It's a relatively good way to frame how designers can perform: flexibly moving from one genre (content area) to another, with the capacity to move betwe
Kevin Fitzgerald says: Aha! Conradica Black. EXTRA Black.
Ben says: Why yes I have designed/developed a font for use in a Flash application. And boy was it amazingly hard - probably the hardest work I've ever produced. Mad props to those who do it for a living... @Pr
Nicholas says: Nate, It seems like your issue isn't exactly with the price of a typeface, but simply that you don't have the option of buying just a face over an entire family. Is this correct? It seems like it, a
Prescott Perez-Fox says: I never have, but I'm sort of doing it now. Basically, I'm retooling Gill Sans, which is a bit of a project. The S is the most annoying character by far. H is easy. I definitely have massive respect f
Ryan says: This is so great. I laughed. Out loud. I haven't designed a full typeface yet, but I have created custom letterforms for specific purposes, not usually used again. Although it takes much more time
Donovan Beery says: The book is now available for pre-order on Amazon here. I ordered mine this morning.
Thomas Jockin says: Nate, If I'm a smart designer and I know what type I want to specify for a job, and I don't want to buy the whole package every time, I should be able to do that. It's an albums vs. singles argument,
Nate Voss says: Thomas bringing the math! Your price assessment of Archer is right on the money. But it breaks down without the option to purchase them individually. Hell, I might even go up to $10 a typeface if the
Clint says: I totally agree, and never thought of it that way. The first far-sighted font foundry who is bold enough to set up their business model this way (iTunes for fonts) will dominate the market squeezing o
Thomas Jockin says: Nate, a couple of points: 1) Let's say you wanted the entire Archer family on 2 computers (40 font files x 2 = 80). On the H&FJ site the price is listed: $478.00 $478.00/80 = $5.975/font. It's abo
Adam says: I'm not sure I fully agree with you on this one. Have I been in the situation of not being able to afford the best face? Of course. How ever I think it brings quite a bit of value to our industry and