Software does have a lifespan, and with Open Type being over two decades old, well, it makes sense that there may be newer technology being created to deliver all of those wonderful letters and glyphs onto our screens – but I never would have guessed that the emoji was a big reason we needed new file formats (but of course that would be the reason). We speak about all of this, as well as what else is coming, and how browsers and desktops are involved.
The biggest pro to moving to Adobe’s Creative Cloud (that I found anyway), was having access to Typekit. I use it way more often that I thought I would. Most of the other positive cloud changes I had already assumed to be the case, this is just the one that I didn’t see coming I guess. I do look forward to seeing the things Dan speaks of making there way into regular usage – and in another twenty years, well, who knows what will happen…
This was the last of the six interview podcasts I recorded at HOW Live in Boston, but no worry, The Reflex Blue Show will be back in just a week or two with interviews I plan to record this Thursday at the OnBrand Conference in Omaha, Nebraska.
Grace Dawson and Tosh Hall of Jones Knowles Ritchie (JKR / JKR Global / some random law firm) were at the HOW Design Live design conference in Boston to give a presentation about how we haven’t changed – the world has. And to eat chowder. A lot of chowder. At minimum, a bowl of chowder a day.
We speak about their presentation, chowder, how to pronounce chowder, giving out cans of Budweiser at last year’s HOW Design live, giving out Dunkin’ Donuts at this year’s HOW, the work of JKR Global, The Dieline, and more.
Somewhere along the way, Tosh mentioned that Budweiser went through a global rebrand in 2014 – and I recall that being around the first time, that as a designer, I looked at a Bud Light can and thought it was maybe, well, nice. Very nice – like, people who are really good at packaging worked on this. For a history of the previous cans, here it is. You’re free to your own opinions, but 2014 did an amazing job of paying homage to the brand, still looking and feeling like Bud Light, and also being something waaaaaaaaaay better. Then for the summer of 2016, Bud heavy was rebranded as America. Once again, the work stood for itself. I had no idea who was behind any of this until I met Tosh Hall at a Dieline party at one of the past HOW events. Thankfully our schedules aligned this year. So, we also talk about America, Bud Heavy, Bud Light, clients bringing more beverages to your office than you can consume, the work of the JKR Foundation, and The Gut Stuff.
Emily Chohen was at the HOW Design Live design conference in Boston to speak about “The Power of Saying No.” I said yes to a podcast though, and we speak a lot about no. Well, the power of saying no. And when to say no. And how to say no. And how not to say no. Also, when to say no. And probably other things about no.
We also speak about her new book, Brutally Honest. I am looking forward to getting my copy, as every time I speak Emily, I end up quoting one or two things she told me for the next few months… sometimes much longer.
We also talk about how Emily helps her clients (who are basically other creatives). And most creatives, starting with myself, always need help with the non-creative things – maybe how to write a proposal, how to price graphic design work, what work is appropriate for a graphic designer to do, what work should a graphic designer go after, how and when should a graphic designer hire someone, and why you should fire at least one client a year.
Just re-listening to our conversation while editing this podcast helped me to confirm that I made a decent decision earlier today. What is with being in design and second-guessing everything? Not all clients are perfect fits, and not getting a project is not the worst outcome – in fact, it’s probably more common than actually getting a project – and chasing anything that doesn’t make sense, well, just doesn’t make much sense at all.
Bill Gardner was presenting the 2018 Logo Trend Report (not quite online yet, but it will be soon) at the HOW Design Live design conference in Boston. We ended up taking a bit of time to discuss logos, the difference between trendy and trend, amazing orange jackets at conference parties, LogoLounge and their now 15(!) books, and more.
At last year’s LogoLounge party (my short post about the event here) at HOW Design Live, I saw Bill do an amazing magic trick. This year, I wrote about him doing another magic trick in the exhibit hall. So, we spend the first part of this episode talking about magic, and what it was like performing a trick for Muhammed Ali.
I guess I have been an actual member of LogoLounge for almost eight years. I probably should have signed-up earlier, as I really do believe it’s beneficial to me, and more importantly, to the profession of design. When I review student portfolios, I always ask something like, “What type of work do you like doing the best?” and I would say at least half of the students respond with something like, “Logo design.” There is just something about the initial look of a company / cause / event – about distilling meaning and mission into something that still works at a fourth of an inch. Having a website dedicated to nothing but logo designs, presenting them well (and easily searchable), as well as putting the best of the group on the front page, well, I guess it reminds me of what we should be doing, the quality we should be doing it at, and the constant reminder that even in a format that we speak of wanting something ‘timeless’, that change is always needed. Take risks in logos. Make a logo look like it was created a long time ago, and yet also created in the future.
Listen to Day 1’s recap here. Wait around until tomorrow-ish to hear about day 3. Or, if you are viewing this page anytime after, let’s say, May 16th, 2018, find the link to the day 3 recap on our Season 11 archive. It’s a bit crazy to me, but this was actually the 10th time I attended the HOW Conference. I remember back in 2009, Nate and I had heard from a lot of people that it was the event to go to, and with a push from Steve Gordon, made the decision to attend. Sometimes things happen not exactly as you plan – I say sometimes, but I probably mean never happen the way that you plan. Way back in Season 2, I did actually make that trek to Austin, and Nate ended up staying in Omaha and recording the show remotely. The best part of that set-up was that the shows went out an hour or so after they were recorded. Things change, and this year’s recaps took maybe the longest yet, like 10 days, to go live. Regardless, the memories of the event are still fresh in my mind, and I look forward to many more. It’s weird to think back to how much this event changes every year, but I think that’s what makes it a good one, it adjusts to the times, stays relevant, and isn’t afraid to take a few chances to see if it can continue to improve. I only hope some of the craziness and excitement come across well.