This year, none other than Raj Lulla, of Lulla Consulting, gave the opening/morning keynote at the 2026 OnBrand Conference in Omaha last month. Just after the breakout sessions that followed, I sat down to talk with Raj about the changes in the industry he’s seen since 2022 – and those that led to him starting up Lulla Consulting (Raj was previously one half of Fruitful Design with Ben Lueders (they still work together)).

We cover part of his keynote on the non-profit company Access Period, and how people can “Do the good that’s right in front of you … just help.”

We also talk a bit about the Growing a Fruitful Brand podcast he hosted with Ben, the return on investment you get when you invest in people, what Lulla Consulting is currently working on, his book The Caring House, and more.

A big thanks goes out once again to the groups behind the OnBrand Conference – AAF Nebraska, AMA Lincoln, AMA Omaha, and PRSA Nebraska.

Enjoy.

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