Did They Forget What eXtreme Looks Like?
I got the word first from frequent podcast guest Steve Gordon on his post, but this already looks to be making the rounds quickly. Sure, Pepsi can change there logo without me caring much, but if Mountain Dew really tries to go this much less eXtreme with its identity, I will be sad. No amount of caffeine will cheer me up when this occurs.
Why spend years selling yourself as the eXtreme choice only to come out with an identity that will lead to Coldplay in your commercials?
Maybe they finally realized that it is ridiculous to call a beverage extreme.
Notice how regular pepsi has a “fat” white area, and diet has a “skinny” one. [yawn]
Ooh, I believe we have our first Coldplay burn on 36Point! I only lament that it wasn’t me doing the burning.
Personally, I can’t wait for the day that Mtn Dew (Srsly, thts hw thyr spllng “Mountain” now? When did vowels become uncool?) uses Coldplay to sell soda. My question is, if Sammy Hagar and Van Halen let Pepsi use “Right Now” to sell Crystal Pepsi, and then Sammy had to lend his name to Tequila just to get his Cojone Cred back, what will Chris Martin do? Endorse wine coolers?
I can see it now: Coldplay Coolers. Yeah, that pretty much needs to happen yesterday. A license to print money, that is.
Is anyone else mad bothered about the shifting size and coposition of the actual Pepsi logo on ALL of the mock ups? How the hell do they let mock ups go public with like 4 different logos. Look at the details and weep!!!!
Are you sure this mock up isn’t from a Sophomore in design school?
I was unsure if this was the real deal, but the post didn’t go out on April 1, and Armin has written way too much about it on Brand New for a hoax.
Check out the Dew Wiki: http://en.wikipedia.org/wiki/Mountain_Dew
Nothing beats the original, crazy hillbilly logo.