Presenting Designs to Your ClientNovember 6th, 2008 |
The Information Age has meant more fragmented schedules – which makes asynchronous communication necessary; and more competition between designers in a global marketplace – which has yielded smaller and smaller design budgets, especially with the economic downturn. As a result, we have fewer face-to-face meetings with our clients, and fewer chances to “sell” our approach, process, and our design solutions, to our clients.
How has the Information Age affected how you present design work to clients? What tactics do you use to still educate your clients on your process and present work in a professional manner, while maintaining the efficiency that comes with our times?
P.S. Some developers and I built 4sli.de over a weekend in an attempt to address some of the new challenges that designers face in presenting work remotely. It’s a start, but we want to make it better. If you get a chance to check it out, what features could it have to make it better?