The Reflex Blue Show, Season 3, Episode 6: Shel Perkins Interview
The second of the seven interviews we recorded from the 2010 HOW Conference in Denver was with Shel Perkins of Shel Perkins & Associates.
Shel was speaking at the Creative Freelancer Conference, as he consults with creatives on all of the aspects of running a creative studio – but the talent itself. We speak of his involvement on the AIGA National Board, where he helped start up the AIGA Center for Practice Management.
We also spend time talking about his recently updated book, Talent Is Not Enough: Business Secrets For Designers. We always talk about the parts of running a design shop that don’t include the designing itself – and Shel is the one who knows best. It was a fun, and informative chat. Enjoy.
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Absolutely epic interview. Shel makes total sense of such complex issues. What an eloquent speaker. Wow.
Going to buy his book right now, although I suspect I’ve already learned many of the lessons the hard way in my career. Such is life.
Great interview with Shel. I read his book years ago when it first came out, and have reread several chapters since. It should be a design tradition to re-read the tax chapter every March!
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