Ben Lueders joins The Reflex Blue Show after doing a breakout session at the 2026 OnBrand Conference in Omaha last month. Longtime listeners will remember Ben as the co-host of most of Seasons 5 and 6.

Ben’s session, The Collaborative Design Process, focused on the value in the design process and the changes in work over the past few years. We also talk about the changes at Fruitful Design (following up on the podcast with Raj Lulla recorded just before this one), the Growing a Fruitful Brand podcast he hosted with Raj, his book Escape from Terikiak, designing book covers, and more.

A big thanks goes out once again to the groups behind the OnBrand Conference – AAF Nebraska, AMA Lincoln, AMA Omaha, and PRSA Nebraska.

Enjoy.

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