The Reflex Blue Show, 2010 HOW Conference Special: DAY TWO
June 7th, 2010 | by Donovan Beery
Sunday brought us the end of the Creative Freelancer Conference, the start of the In-HOWSE Designer Conference, some pre-conference sessions, and most-importantly, the kick-off of the 2010 How Conference, where we recorded from the party itself.
The highlights of my day were spent attending the first part of “Caffeine for the Creative Team: Turning Brainstorming into Brainsqualling“ with Stefan Mumaw & Wendy Lee Oldfield. Stefan (guest of show #42) really knows how to motivate people to be creative. Maybe it was the fact that he was dresses as a nun, maybe it was the craft items he had on the tables (he said he chose to drive instead of fly here from Kansas City partly due to his need to bring along forty pairs of scissors for his workshop). I was having such a great time (and even learning useful brainstorming methods), that I felt a bit bad about having to leave in order to catch Shel Perkins speak on “The Art and Science of Pricing a Project” at the Creative Freelancer Conference across the street. It was nice to hear someone give advise on pricing that makes sense, relates to the current clients of a smaller shop, and keeps you focused on the future.
But that was just me, and there is way to much to cover for one, so we bring in a number of guests including: Andy Epstein (who is currently editing the HOW In-HOWse blog), Cortney Christensen of Kansas City University of Medicine and Biosciences, Nick Nawroth, Katie Hall, Missy Bergen, Mig Reyes (who is no stranger to the show, and currently doing great work at Threadless), David Berman (author of “Do Good Design – How Designers Can Change the World“), Tom Wright of Neenah Paper, Lauren Hybinette, AIGA Colorado Membership Chair Joe Marsh, and Jeff Fisher (guest of show #33).
Looking forward to what day three of the design event of the year brings us. We’ll report back tomorrow morning – as well as report through the day on Twitter (@36point and @vossome).
Download The Reflex Blue Show, 2010 HOW Conference Special: DAY TWO or, click here to subscribe to The Reflex Blue Show from the iTunes Music Store.
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The Reflex Blue Show, Season 2, Episode 5: Jeff Fisher Does the LOGO-MOTION
May 14th, 2009 | by Donovan Beery
Seriously, how many speakers can be at The HOW Conference? Turns out around 50 or so, and we found another one to talk to in logo/identity expert Jeff Fisher of LogoMotives.
Jeff’s a person who we’ve talked to enough on the Internet, seen his work in over 100 books, as well as writing a couple himself, that we felt like we had already spoken to. Turn out not. Well, until now anyway.
We chat up some talk on identities, Identity Crisis!, The Savvy Designer’s Guide to Success, and among some other things, his alter-ego Toots Caboose.
Download The Reflex Blue Show with Nate Voss and Donovan Beery, Season 2 Episode 5 (28 meg) or click here to subscribe to The Reflex Blue Show from the iTunes Music Store.

Nate Voss is a designer, illustrator, talkshow host and design journalist. Working in Omaha since 2001, Nate served four years on the Board of Directors for
Donovan oversees all creative development at