Seriously, how many speakers can be at The HOW Conference? Turns out around 50 or so, and we found another one to talk to in logo/identity expert Jeff Fisher of LogoMotives.

Jeff’s a person who we’ve talked to enough on the Internet, seen his work in over 100 books, as well as writing a couple himself, that we felt like we had already spoken to. Turn out not. Well, until now anyway.

We chat up some talk on identities, Identity Crisis!, The Savvy Designer’s Guide to Success, and among some other things, his alter-ego Toots Caboose.

Download The Reflex Blue Show with Nate Voss and Donovan Beery, Season 2 Episode 5 (28 meg) or click here to subscribe to The Reflex Blue Show from the iTunes Music Store.