Valerie Aurilio: The Reflex Blue Show #215

Valerie Aurilio, General Manager of Landor & Fitch, has been working on a project with a soon-to-be 250 year history – America. We discuss working with the America 250 Foundation to brand the country’s semiquin. I can only imagine what goes on in a project this large, and that’s a lot of what we talk about. A few glimpses of what we’ll all be seeing in 2026 have already been released, and it’ll be fun to see how this shows up on the back of my coins during the next few years,

Hanna Zimmermann co-hosts from Lincoln, Nebraska.