In Thursday’s just released Reflex Blue Show, Steve, Donovan, Aaron and I got to talking about the hideous (in my opinion) amounts of new-logo-hate that seems to have taken over our profession. Mostly this came out of conversations surrounding the newly designed “B1G TEN” logo by Pentagram. I thought, as I still do, that the design was well-executed. While I am sure other designers land somewhere between that viewpoint and “poorly executed,” I was shocked to see how many people were taking an all-or-nothing approach to the mark.
The “B1G” mark was good, the “B1G TEN” was the most awful thing that had ever been perpetrated against design. The whole logo is a failure! The client must have made them do it! No self-respecting designer would ever, ever do that!
Obviously that is an extremist opinion, but I heard it everywhere I turned, a few rational voices not withstanding. From my perspective, it amounted to little more than jealous sniping and catty behavior from designers who would give their left nut (or… ovary?) for a shot at business of that scale. And what I was left with was the thought of how bad this makes us look as an industry.
My prevailing response can be seen in the second panel of Wednesday’s comic, and I can make no more compelling argument than that. If we as an industry tear down every new logo design we see, independent of quality as I often see is the case, to a point where companies like The Gap reject their work and revert to previous designs, we become our own cancer. We are those most loudly declaring that expensive design is not worth the expense. As the business community begins to take notice, they may come to agree with us. And at that point, our profession is finished.
Every designer’s public voice represents our industry as a whole to those who hear it. Please speak responsibly.
I’m loving WordPress and how easy it is to do comics now. Comics in MT is difficult. We looked into it. We built the best system. And it still sucked. Donovan and I wrote this comic — which I expect to roll forward into Friday consequences — while building the new site.
Welcome back to 36 Point! This is my first post using Movable Type 5, which we installed over the weekend. I’d like to say it has gone off swimmingly, but as with most beta software it done broke a lot of the crazy stuff we’d programmed into the site. In fact, there are probably going to be a lot of bugs here and there over the next few weeks as we add new features and build up the new site. For instance, right now I’m having an awful lot of trouble categorizing this post as a comic, which will of course prevent the comic from being seen at all. I guess you’ll know how that turned out by the time you’re reading this.
That being said, the sketching that appears on this strip is most definitely not the fault of MT5. When I return to my place of origin I promise I’ll get you a clean strip.
I was going to use this space to critique the new AIGA Design Jobs/Behance website experience, the confusingly URL’d portfolios.aiga.org but that subject has become …robust, as it were. Probably going to pull out of comic-blogging mode and do some straight-up design writing on that subject. Watch out for that this week, after I’ve had time to test and use a few more features.
‘Till then, keep that creativity up! Peace —
Wednesday I made a promise that we’d stick with Newton’s artistic longings, so consider today’s comic a minor distraction.
I’m not sure how much I want to go into the issue at hand, for fear of exposing myself. Let me just say that sometimes in life, things happen, and the best way to deal with them is to share them in three panels.
Tanya Harding had it wrong you see. You want dat medal? You jus’ wait ’till you see dat medal on dat der podium. Then you take dat shit.
I feel like the homepage preview, our tiny little comic that lets new readers know there is, in fact, more content to their posts, kinda gives this one away. So either look at it, really close, or close your eyes and just start clicking like mad.