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Katie Risch McAdams: The Reflex Blue Show #252

by Donovan Beery on October 10, 2023 at 9:00 am
Posted In: The Reflex Blue Show

Katie Risch McAdams: The Reflex Blue Show #252

Katie Risch McAdams, the Chief Marketing Officer at Basis Technologies, was the lunchtime keynote speaker at this year’s OnBrand Conference in Omaha, Nebraska. Recorded from the event on July 13, just after the taco bar had been put away and all of the churros had been consumed.

Her talk, ‘Advertising Through Uncertainty’, is one that is especially timely, as we discuss the last three years (checks calendar, it still says three, although it feels like ten) of changes in the world, and how it affects how companies feel about advertising, and what they should really be thinking about it. We also talk about Basis Technologies, and using technology to reach the intended audience. As Katie’s major was in English, I ask about how this helped in getting into this advertising world, and her path to Basis technologies.

Thanks again to the AAF Nebraska, AMA Lincoln, AMA Omaha, and PRSA Nebraska on a wonderful conference.

And huge thanks to all of the listeners – this is the end of our planned Season 16 of The Reflex Blue Show. I’ll be back sometime in 2024 with Season 17.

Enjoy.

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https://www.36point.com/podcasts/TheReflexBlueShow_252.m4a

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└ Tags: advertising, advertising through uncertainty, basis technologies, Donovan Beery, english major, interview, Katie Risch, onbrand, onbrand conference, podcast, The Reflex Blue Show
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Ross Asdourian: The Reflex Blue Show #251

by Donovan Beery on October 2, 2023 at 5:25 pm
Posted In: The Reflex Blue Show

Ross Asdourian: The Reflex Blue Show #251

Ross Asdourian was the closing keynote speaker at this year’s OnBrand Conference in Omaha, Nebraska. Recorded from the event on July 13, right next to where the taco bar was now being taken down, Ross and I discuss the importance of craft services, and what amazing churros they had at the event.

We talk a bit about his Udemy courses, figuring out what your story is (why do you do what you do?), understanding your values and how this can help determine your path, and more.

We also discuss, as Ross is a Senior Global Producer for the Ford Motor Company, well, what is a Producer? I thought the term Designer was broad, I had no idea.

And of course, we chat about Ross’ talk at the event on The Business of Who, which is also the title of his upcoming book.

Thanks again to the AAF Nebraska, AMA Lincoln, AMA Omaha, and PRSA Nebraska on a wonderful conference.

Enjoy.

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https://www.36point.com/podcasts/TheReflexBlueShow_251.m4a

Podcast: Play in new window | Download

└ Tags: churros, craft services, Donovan Beery, interview, onbrand, podcast, producer, ross asdourian, the business of who, the onbrand conference, understanding your values, your story
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Whitney Warne: The Reflex Blue Show #250

by Donovan Beery on September 25, 2023 at 9:21 am
Posted In: The Reflex Blue Show

Whitney Warne: The Reflex Blue Show #250

Whitney Warne was the opening keynote of this year’s OnBrand Conference in Omaha, Nebraska. Recorded from the event on July 13, right next to where the taco bar was being set-up, Whitney and I discuss her coaching and consulting business, Evoke EQ, and the nine enneagram types. What is an enneagram? I was also curious as well, and Whitney gives an amazing breakdown of all nine types on the spot (without notes!). We then speak of using someone’s enneagram type to help understand why people do what they do, and now they are motivated. We also discusses her new Evoke EQ Podcast that just launched.

Thanks again to the AAF Nebraska, AMA Lincoln, AMA Omaha, and PRSA Nebraska for once again making the OnBrand Conference happen. This annual one-day event has continued to be a great way to remind us how our different professions (design, advertising, marketing, public relations) overlap as well as work together – and seeing the organizations . And big thanks to all three of this years’ keynote speakers for sitting down with me to record episodes of The Reflex Blue Show during the event.

As this is also the 250th episode of The Reflex Blue Show, I guess I need to write a note of some sort – like, how crazy is this? When Nate, Tom and I started the Be A Design Cast (BADCast) in 2005, who knew that podcasting would even still be a thing this many years later. Between the BADCast episodes, BADCast half episodes, The Reflex Blue Show (RBS) episodes, RBS conference specials, RBS conference recaps, and other RBS specials, I think we’re at around 385(!) total podcast episodes since this adventure began. Crazy indeed.

Enjoy.

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https://www.36point.com/podcasts/TheReflexBlueShow_250.m4a

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└ Tags: Donovan Beery, emotional intelligence, enneagram, evoke eq, evoke eq podcast, mastering motivation, omaha, onbrand conference, podcast, The Reflex Blue Show, whitney warne
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Justin Dauer: The Reflex Blue Show #249

by Donovan Beery on September 8, 2023 at 1:49 pm
Posted In: The Reflex Blue Show

Justin Dauer: The Reflex Blue Show #249

Justin Dauer, who is no stranger to The Reflex Blue Show, and author of Cultivating a Creative Culture and it’s second edition, Creative Culture: Human-Centered Interaction, Design, & Inspiration, joins me to discuss his new book, in fulfillment:
the designer’s journey. We talk about what it means to be fulfilled at work, and what you can do to reach this goal as a designer. And how to maintain fulfillment once you achieve part of it.

We then discuss a bit about his previous two books and how the ideas in them about creating an office culture turned out to hold up even in the realm of working remote.

We also talk about Justin’s new venture, anomali by design, and making the move to starting his own company after all of these years as a design leader.

Of course, as this episode was recorded a couple of months ago, we end up speaking of Michael Keat0n’s return as Batman in The Flash. Turns out we both had memories of seeing the 1989 Batman in our local mall – still weird to me how important malls felt a few decades ago, and how much that industry has changed / disappered. Strangely enough, I have seen more movies in the past two years (still only ten total so far) at the theater than I have in decades (even without a Star Wars in that timeframe). Not sure why, most of them were unplanned. But I will say, that way to watch a movie has yet to be replicated at a home for myself anyway.

Enjoy.

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https://www.36point.com/podcasts/TheReflexBlueShow_249.m4a

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└ Tags: anomaly by design, batman, Chicago, craft, creative culture, culture, design leadership, Donovan Beery, graphic design podcast, in fulfillment, interview, justin dauer, malls, the flash, The Reflex Blue Show
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Jada Britto: The Reflex Blue Show #248

by Donovan Beery on August 24, 2023 at 10:01 am
Posted In: The Reflex Blue Show

Jada Britto: The Reflex Blue Show #248

As the last of this year’s HOW Design Live podcast interviews, Jada Britto joins me to discuss her talk on, ‘Reigniting Hope: Breaking Out of the Checkbox Mentality.’ I had met Jada the day before at the conference, and immediately knew I would love to have a longer chat, and thankfully, we found a time to record the next day with just hours of the conference left. We discuss what a checkbox mentality is and how to get out of it, diversity of thought, when to bring up designing for accessibility with your client, her teaching Design Management at Georgetown, her designing more sustainable packaging at Colgate-Palmolive, and more.

Once again, big thanks goes out to the team at HOW Design Live for bringing in such a great group of speakers, and giving me the opportunity to talk to a number of them. For those who missed any, at the 2023 event, I recorded three recap shows:

  • HOW Design Live 2023, Conference Recap 1 of 3 : Justin Ahrens, David C. Baker, Michael Bierut, Bill Gardner, Darcy Hinrichs, Gary Kopervas, Emily Mills, Stefan Mumaw, Calvin Ng
  • HOW Design Live 2023, Conference Recap 2 of 3 : Bill Gardner, Stephen Gates, Emily Mills, Jessica Neblett, Jenny Reed, Stefan Sagmeister
  • HOW Design Live 2023, Conference Recap 3 of 3 : Steve Gibbs, Shayna Kulik, Karen Larson, Jamie Saunders, Keith Smith

I also recorded eight interview podcasts (including this one):

  • Jenn Lederer: The Reflex Blue Show #241
  • Bill Gardner: The Reflex Blue Show #242
  • Alice Waterman & Rebecca Williams: The Reflex Blue Show #243
  • Ben Greengrass & Jessie McGuire: The Reflex Blue Show #244
  • Shayna Kulik: The Reflex Blue Show #245
  • Carl Gerhards: The Reflex Blue Show #246
  • Emily Mills: The Reflex Blue Show #247
  • Jada Britto: The Reflex Blue Show #248

I have four more episodes recorded (three from the 2023 OnBrand Conference in Omaha) that will be launching in the next month(ish) to wrap up Season 16 of The Reflex Blue Show.

Enjoy.

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https://www.36point.com/podcasts/TheReflexBlueShow_248.m4a

Podcast: Play in new window | Download

└ Tags: checkbox mentality, design management, designing for accessibility, Donovan Beery, georgetown, graphic design podcast, how design live, HOWlive, jada britto, nashville, reigniting hope, The Reflex Blue Show
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