Ben Lueders How Interactive Design Conference

Well- it was bound to happen.

When I first started working for self-proclaimed “media mogul” Donovan Beery– I can’t say it never entered my mind. I mean- Donovan was so busy flying all over the country to interview graphic design’s brightest stars- that he would have to cave in at some time:

He’d have to ask me to go in his place.

So, just as the faithful servant in The Sorcerer’s Apprentice (yes, the Mickey Mouse version– nobody saw that new one), I slaved away completing my daily design tasks at Eleven19– just waiting for that old, mysterious wizard (Donovan) to leave his magical wizard hat to me.

And then it happened.

Donovan realized that the all-new HOW Interactive Design Conference in downtown San Francisco would be taking place shortly after his return from the AIGA Pivot Conference in Phoenix. He had already traveled quite a bit that year (surely spreading his media mogulish power everywhere he went) and so he turned to me, with that old, mysterious, wizardly gaze and said:

“Ben, you’re going to San Francisco”

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Yes, I’m excited. Yes, I’m nervous. And no… I’ve never done a podcast before. But then again- this aint no “Design Matters“, right? I mean- The Reflex Blue Show is kind of known for it’s wild, last-minute, nitty-gritty, unedited realism, right? Well- I’m kinda counting on that anyway…

Tomorrow morning I have my debut podcast session with Donovan and Nate. This could be terrible… or this could be beautiful. Either way- won’t you join me on this fantastic journey?

-Ben Lueders

Assistant Designer
Eleven19 Communications