Archive for ‘The Reflex Blue Show’
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The Reflex Blue Show, Season 3, Episode 10: David Berman Interview
July 28th, 2010 |Posted In: The Reflex Blue Show
The sixth of the seven interviews we recorded from the 2010 HOW Conference in Denver was with David B. Berman.
One of the big happenings at the How Conference is the vendor area. It’s like a full tradeshow in that room. Not like a state fair with people selling pots and pans – sweet vendors like Neenah Paper right inside the door. French Paper always has some hot giveaways people line up for, but no booth gets the early crowd like Veer. I realized I was near their booth when the crowd got so packed I couldn’t see their booth. It was around this time that I met a guy named David Berman, and we started to chat. He asked about this podcast we did, and I told him to swing by our recording in a few minutes. He did. That was the HOW Day Two Recap.
Not putting the pieces together, Nate ended up at his presentation the next day and was blown away by the energy David has. We did what was needed to get him on the show, and time or schedules aside, we made it happen.
His book, Do Good Design: How Designers Can Change the World, is our topic. Check out a preview on Google Books to see a preview of this amazing book. We all live here. This is our profession. Change the world.
Download The Reflex Blue Show, Season 3 Episode 10 or, click here to subscribe to The Reflex Blue Show from the iTunes Music Store.
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The Reflex Blue Show, Season 3, Episode 9: Dyana Valentine Interview
July 16th, 2010 |Posted In: The Reflex Blue Show
The fifth of the seven interviews we recorded from the 2010 HOW Conference in Denver was with Dyana Valentine.
We went to Denver a day before the actual HOW Conference began, and ended up spending the day at the Creative Freelancer Conference across the street. I have to mention that we showed up a few minutes early – any stereotypes of freelancers being late were instantly blown out of the water, as the room was already filled – and we had to look around for an empty seat. I look at the table, and in front of me is a large stack of business cards and 1″ buttons with a logo I recognized. A logo I remember seeing on the website of our favorite guest, Steve Gordon (see the work on his site here).
A quick introduction, an hour or two of speakers, and Dyana took the stage and walked the room through creating a perfect elevator pitch for their business. That’s it, we knew Dyana needed to be on the show, and even with a full slate of five interviews already scheduled, we fit in another (next week’s story will be like déjà-vu if you want to know how this math adds up to the seven mentioned in the first sentence).
Dyana talks about these perfect pitches, helping creatives make their business thrive, and her favorite Scrabble word. And we’ll be back next week with another interview. Enjoy.
Bonus: Dyana has her session worksheets posted online to use for your own business here.
Download The Reflex Blue Show, Season 3 Episode 9 or, click here to subscribe to The Reflex Blue Show from the iTunes Music Store.
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The Reflex Blue Show, Season 3, Episode 8: Debbie Millman Interview
July 8th, 2010 |Posted In: The Reflex Blue Show
The fourth of the seven interviews we recorded from the 2010 HOW Conference in Denver was with Debbie Millman.
Debbie was on our previous podcast (Be A Design Cast) twice (#25 and #44), stopped by during our 2009 HOW Recaps on The Reflex Blue Show (days two and three), but this is a guest that could carry her own show for a hundred episodes. Oh wait, she’s done that too.
Debbie speaks of her job as the President of AIGA, her current work at Sterling Brands, her newest book (Look Both Ways: Illustrated Essays on the Intersection of Life and Design), and how she makes popcorn.
Download The Reflex Blue Show, Season 3 Episode 8 or, click here to subscribe to The Reflex Blue Show from the iTunes Music Store.
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The Reflex Blue Show, Season 3, Episode 7: Russell Brown Interview
July 1st, 2010 |Posted In: The Reflex Blue Show
The third of the seven interviews we recorded from the 2010 HOW Conference in Denver was with the first graphic designer hired by a company called Adobe.
Russell Brown, now the Senior Creative Director at Adobe, speaks a bit about the history of the company, the creation of Photoshop (he was one of four people listed in that first splash screen), CS5 and more.
He then answers the question presented to him from last week’s show. You know, “What is up with Flash?”
We’ll be back next week with Debbie Millman, see you then.
Download The Reflex Blue Show, Season 3 Episode 7 or, click here to subscribe to The Reflex Blue Show from the iTunes Music Store.
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The Reflex Blue Show, Season 3, Episode 6: Shel Perkins Interview
June 24th, 2010 |Posted In: The Reflex Blue Show
The second of the seven interviews we recorded from the 2010 HOW Conference in Denver was with Shel Perkins of Shel Perkins & Associates.
Shel was speaking at the Creative Freelancer Conference, as he consults with creatives on all of the aspects of running a creative studio – but the talent itself. We speak of his involvement on the AIGA National Board, where he helped start up the AIGA Center for Practice Management.
We also spend time talking about his recently updated book, Talent Is Not Enough: Business Secrets For Designers. We always talk about the parts of running a design shop that don’t include the designing itself – and Shel is the one who knows best. It was a fun, and informative chat. Enjoy.
Download The Reflex Blue Show, Season 3 Episode 6 or, click here to subscribe to The Reflex Blue Show from the iTunes Music Store.
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The Reflex Blue Show, Season 3, Episode 5: HOW Interview
June 16th, 2010 |Posted In: The Reflex Blue Show
The first of the seven interviews we recorded from the 2010 HOW Conference in Denver involves a panel from HOW itself.
We speak a bit about the design empire that is the HOW brand both online and off with three of the people who make the brand what it is: (pictured left to right) Bridgid McCarren (HOW art director), Amy Owen (HOW Books managing editor) and Jessica Kuhn (HOW associate/online editor).
We also chat about what HOW has coming up, and about the conference itself. Enjoy – and we’ll be back next week with Shel Perkins of Shel Perkins & Associates.
Download The Reflex Blue Show, Season 3 Episode 5 or, click here to subscribe to The Reflex Blue Show from the iTunes Music Store.
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The Reflex Blue Show, 2010 HOW Conference Special: WRAP UP
June 10th, 2010 |Posted In: The Reflex Blue Show
Before our trip back from the 2010 How Conference we took a few minutes to wrap up the experience just outside of the closing keynote.
Amy Hawk, Stefan Mumaw of Reign, Justin Ahrens of Rule 29, and Von Glitschka all stop by as well.
If you want more, follow Justin’s Designer Sobriety, get Von’s amazing presentation, or learn more about Stefan’s session.
Download The Reflex Blue Show, 2010 HOW Conference Special: WRAP UP or, click here to subscribe to The Reflex Blue Show from the iTunes Music Store.
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The Reflex Blue Show, 2010 HOW Conference Special: DAY FOUR
June 9th, 2010 |Posted In: The Reflex Blue Show
Tuesday brought was was the last full-day of programming at the 2010 How Conference – I am both completely worn out, and full-if energy at the same time from what has ended up being four crazy days of constant activity.
Neenah Paper was the host of the closing night’s event, and they decided to throw a white party. There was way more white than I was expecting – who knew designers even had this much white in their wardrobe. But before we went in, we spoke with a few of the other conference guests in the hallway: Armin Vit of Under Consideration, Peleg Top, Cortney Christensen of Kansas City University of Medicine and Biosciences, and Terry Collier, Ph.D. (where he talks about the 3M Visual Attention Service he works on). And Mig Reyes stopped by at the end to offer another student tip.
Download The Reflex Blue Show, 2010 HOW Conference Special: DAY FOUR or, click here to subscribe to The Reflex Blue Show from the iTunes Music Store.
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The Reflex Blue Show, 2010 HOW Conference Special: DAY THREE
June 8th, 2010 |Posted In: The Reflex Blue Show
Monday – and the How Conference kicked into full gear.
We bring in Steph Doyle and Darcy Hinrichs to recap the day with us.
The day went by way to quickly, hoping today turns out just as exciting. Catch us with the day vis Twitter (@36point and @vossome), and we’ll be back tomorrow!
Download The Reflex Blue Show, 2010 HOW Conference Special: DAY THREE or, click here to subscribe to The Reflex Blue Show from the iTunes Music Store.
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The Reflex Blue Show, 2010 HOW Conference Special: DAY TWO
June 7th, 2010 |Posted In: The Reflex Blue Show
Sunday brought us the end of the Creative Freelancer Conference, the start of the In-HOWSE Designer Conference, some pre-conference sessions, and most-importantly, the kick-off of the 2010 How Conference, where we recorded from the party itself.
The highlights of my day were spent attending the first part of “Caffeine for the Creative Team: Turning Brainstorming into Brainsqualling“ with Stefan Mumaw & Wendy Lee Oldfield. Stefan (guest of show #42) really knows how to motivate people to be creative. Maybe it was the fact that he was dresses as a nun, maybe it was the craft items he had on the tables (he said he chose to drive instead of fly here from Kansas City partly due to his need to bring along forty pairs of scissors for his workshop). I was having such a great time (and even learning useful brainstorming methods), that I felt a bit bad about having to leave in order to catch Shel Perkins speak on “The Art and Science of Pricing a Project” at the Creative Freelancer Conference across the street. It was nice to hear someone give advise on pricing that makes sense, relates to the current clients of a smaller shop, and keeps you focused on the future.
But that was just me, and there is way to much to cover for one, so we bring in a number of guests including: Andy Epstein (who is currently editing the HOW In-HOWse blog), Cortney Christensen of Kansas City University of Medicine and Biosciences, Nick Nawroth, Katie Hall, Missy Bergen, Mig Reyes (who is no stranger to the show, and currently doing great work at Threadless), David Berman (author of “Do Good Design – How Designers Can Change the World“), Tom Wright of Neenah Paper, Lauren Hybinette, AIGA Colorado Membership Chair Joe Marsh, and Jeff Fisher (guest of show #33).
Looking forward to what day three of the design event of the year brings us. We’ll report back tomorrow morning – as well as report through the day on Twitter (@36point and @vossome).
Download The Reflex Blue Show, 2010 HOW Conference Special: DAY TWO or, click here to subscribe to The Reflex Blue Show from the iTunes Music Store.
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Nate Voss is a designer, illustrator, talkshow host and design journalist. Working in Omaha since 2001, Nate served four years on the Board of Directors for 
Donovan oversees all creative development at