In my twitter-life I often seek out advice for my real, independent-professional-designer life in the form of articles and lists linked and retweeted up the mountain that must surely contain the sweet nectar of the divine — new business. Often I am shocked at how valueless these lists are. Not that they all suffer from some massive dearth of actual content, but that the content they share usually has little to do with how to find new clients, or establishing new connections, and falls more along the lines of: 1. You should get some new clients, and 2. You need to establish new connections. As helpful as a 12-year-old may find that advice, to struggling indies it hold little value. But the Twitterverse loves its lists, and so my search goes on.
Then there are advice columns from the Ã¼ber-stars, or mega-designers, or, I don’t know, graphic design world-devourers where the advice seems to be like that of a parent admonishing their child for doing the exact same thing they themselves once did all the time. Like they’ve forgotten what it means to be starting out. It’s easy, they say, just invite the VPs of Marketing from the top four employers in your city to golf at your private country club. Oh yes, I forgot, it is that easy. How silly of us all.