Ross Asdourian was the closing keynote speaker at this year’s OnBrand Conference in Omaha, Nebraska. Recorded from the event on July 13, right next to where the taco bar was now being taken down, Ross and I discuss the importance of craft services, and what amazing churros they had at the event.

We talk a bit about his Udemy courses, figuring out what your story is (why do you do what you do?), understanding your values and how this can help determine your path, and more.

We also discuss, as Ross is a Senior Global Producer for the Ford Motor Company, well, what is a Producer? I thought the term Designer was broad, I had no idea.

And of course, we chat about Ross’ talk at the event on The Business of Who, which is also the title of his upcoming book.

Thanks again to the AAF Nebraska, AMA Lincoln, AMA Omaha, and PRSA Nebraska on a wonderful conference.

Enjoy.

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