Bill Gardner: The Reflex Blue Show #242

Bill Gardner once again gave his Logo Trend Report live at HOW Design Live in Nashville (his 21st! logo trend report). The energy he brings on stage is unmatched. Because of my recording schedule this year, I walked into his talk with a full ten seconds left, but even still, the room was packed – once you get Bill talking about logos, his love and expertise become contagiou, and it becomes near impossible to leave early. Just like when he perfoms magic, you want to watch and listen to Bill Gardner for hours.

We talk about the reasons for a rebrand, what a rebrand really is (or can, I mean, should be), and as usual, LogoLounge. We also talk about the upcoming LogoLounge 14 book, running a design competition, and more. Somewhere along the way, I realized when it comes to designers, we want to hear about LogoLounge, as it’s what we are most familiar with, but Bill spends most of his time running his own company, Gardner Design, so I wanted to be sure discuss this as well.