Bill Gardner was presenting the 2018 Logo Trend Report (not quite online yet, but it will be soon) at the HOW Design Live design conference in Boston. We ended up taking a bit of time to discuss logos, the difference between trendy and trend, amazing orange jackets at conference parties, LogoLounge and their now 15(!) books, and more.
At last year’s LogoLounge party (my short post about the event here) at HOW Design Live, I saw Bill do an amazing magic trick. This year, I wrote about him doing another magic trick in the exhibit hall. So, we spend the first part of this episode talking about magic, and what it was like performing a trick for Muhammed Ali.
I guess I have been an actual member of LogoLounge for almost eight years. I probably should have signed-up earlier, as I really do believe it’s beneficial to me, and more importantly, to the profession of design. When I review student portfolios, I always ask something like, “What type of work do you like doing the best?” and I would say at least half of the students respond with something like, “Logo design.” There is just something about the initial look of a company / cause / event – about distilling meaning and mission into something that still works at a fourth of an inch. Having a website dedicated to nothing but logo designs, presenting them well (and easily searchable), as well as putting the best of the group on the front page, well, I guess it reminds me of what we should be doing, the quality we should be doing it at, and the constant reminder that even in a format that we speak of wanting something ‘timeless’, that change is always needed. Take risks in logos. Make a logo look like it was created a long time ago, and yet also created in the future.
LogoLounge and the LogoLounge books may have only been around since 2001, but they have left such a large mark on the industry, they feel like they’ve been with us forever. At this year’s HOW Design Live Conference, I once again got to speak with Bill Gardner of Gardner Design about, well, logos. We talk LogoLounge, the logo trend reports, the upcoming LogoLounge 10(!) and more.
We also talk about Batman, Superman, other superhero logos, and logos that are the shape of a cookie. If we would have recorded a few days later, pretty sure we would have discussed how he is a Sith Lord, but I guess I had to document that in word form…
When I first heard that world-renown “Drawsigner” and long-time RBS friend, Von Glitschka was starting to charge 5 dollars for custom logos – I did a double-take. “How could this be?” Then I saw what he called this new design product: “5ive Minute Logo“. Brilliant. Donovan and I could instantly see what Von was doing: poking fun at some of the online “logo mills”, showing-off some of his amazing creative abilities, and having a heck of a lot of fun doing so.
After his keynote speech at Meet the Pros 2013, Donovan and I kidnapped Von and interviewed him in our secret design lair. Tune in to this week’s podcast to hear more about 5ive Minute Logos, logo mills, Meet the Pros and Von’s awesome design books.
– Ben Lueders
(NOTE: Both the RBS image and the Von Extravaganza image are 5ive Minute Logo originals! And yes, we realize that Von misspelled podcast in the graphic – but hey, that’s what we get for paying 5 bucks for a logo, right?)
iStock seems hell-bent on their quest to become the Wal-Mart of the graphic design industry, by offering the cheapest quality at the cheapest price. They have recently turned their hungry, hungry eyes on logo design, and are seeking clientless, meaningless logo art to stock the shelves of their store in hell before launching it to an unsuspecting public. For your trouble, you will be paid $5.
Last week I got bent all out of wack over two kids charging $200 for a logo, so I’m sure you know how I feel about this. Design, and the good that comes from it, is not a commodity. That is why Wal-Mart is not Target, why Microsoft and IBM are not Apple. You cannot prepackage design. Even in this uncertain economy, even with a crunched and desolate job market, $5 for a logo is beyond the pale. Even Hobos have standards.