Chasing the Monster Idea Archives

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Stefan Mumaw: The Reflex Blue Show #203

by Donovan Beery on August 13, 2019 at 9:41 am

Stefan Mumaw: The Reflex Blue Show #203

Stefan Mumaw is always good with a story. He’s also an amazing presenter – so it’s no shock that he was brought in to do the luncheon keynote at the OnBrand Conference in Omaha – a collaboration of the local AAF, AIGA, AMA, IABC, and PRSA chapters.

After his talk, we sat down (right inside the main doors, in what is usually reserved for the coat check area, but when it’s crazy hot out, that room is not needed…) to discuss, well, the Alamo Drafthouse Cinema next door, watching movies, the Halo 3 ad campaign from over a decade ago, his Chasing the Monster Idea book, how to sell a monster idea, creating curiosity and more.

And then we got interrupted by an actual fire in the parking lot…

Enjoy.

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└ Tags: alamo draft house, Chasing the Monster Idea, creating curiosity, Donovan Beery, fire in the parking lot, first person, halo3, interview, omaha, onboard conference, podcast, stefan mumaw, The Reflex Blue Show

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The Reflex Blue Show, Season 4, Episode 3: Dyana Valentine & Stefan Mumaw

by Donovan Beery on July 4, 2011 at 2:30 pm

Posted In: The Reflex Blue Show

Has it been a week since Nate and I left Chicago after spending six days and five nights at the HOW Design Live event? According to the calendar?

Well, before even the first recap of the event was recorded, I had spent most of Wednesday in the windy city waiting for Nate to get there. He had spent the entire day in a vehicle with Stefan Mumaw, who was on our show talking about his Caffeine books in Season 2, driving from Kansas City. I was really hoping for some epic road trip stories, but I think other than traffic, it was pretty standard stuff.

As Stefan was with Nate, and he has a new book out (Chasing the Monster Idea: The Marketer’s Almanac for Predicting Idea Epicness), we made him stop in and chat with us and our scheduled guest.

As for the scheduled guest? Dyana Valentine speaks more about the “Perfect Pitches” we spoke about last year. This was a lot of fun, and really set off our week on the right foot. Enjoy.

Download The Reflex Blue Show, Season 4 Episode 3 or, click here to subscribe to The Reflex Blue Show from the iTunes Music Store.

The Reflex Blue Show